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PanIIT Initiatives
Reach 4 India

The Context

The 9% India growth story presents an ironical paradox - nearly every sector is facing huge human resources crunch on one side and there is rural under-employment, on the other side. Urban India is teeming with surplus financial capital and rural India is languishing with little business activity. It is these paradoxes that Reach 4 India seeks to bridge by making corporate India go rural and local for creating jobs and markets and in doing so use its own resources to ensure scalability. In the process, it would charge a human capital fee in terms of few personnel to implement PANIIT nation building initiatives on the ground level.

The Proposition

'Reach 4 India' is human capital channel for deploying self-sustainable and scalable nation building projects. Professionals on a one year employer sponsored sabbatical will be deployed across all the 5500 taluka's of India to take these nation building initiatives to the local level. They would be adequately supported by the acharya structure consisting of volunteers (Ex-iitians/IAS, Retired professionals) and the IIT alumni network to provide governance, mentoring and other linkages with governments, corporates. One project per PAN IIT stream has been identified to go-to-market with:

proposition

The Sustainability

 Major part of 'Reach 4 India' costs are the direct costs of its sevaks which are covered by the respective employers. This is more of an investment than cost for corporates as they would reap the benefits of better cost and value arbitrage by going rural/local. The organizational and other costs of full time Reach 4 India employees would be covered using CSR annuities/donor funds.

Future steps

Reach 4 India would follow 50 sevaks -500 sevak -5000 sevaks model to grow in 4 years:

future-steps

Alumni Appeal

Support for PanIIT Alumni Reach for India

We have been over the past year worked overtime to set up a base and team to scale PanIIT Alumni Reach for India in to a strong social enterprise... Read more


For more information, please visit the Reach for India program website

Last Updated on Sunday, 27 December 2009

Comments (2)

  
prof sewa ram agarwal ( 34 day(s) ago )

is there any initiative in my area? wolud like to get associated to further this noble cause

Raj V Varadarajan ( 34 day(s) ago )

Hello, Kalyan is itpossible to update this periodically with the progress of gurukuls including the nabard funding etc. So once we go public with this website any member besides being a gb member can be an active volunteer in one of the activities of the piai. raj

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